Wetzel's Pretzels

Source filing: WI · filed 2026-03-27

Item 5 — Initial franchise fee

$40,000 [p.31 · WI · 2026-03-27]

Item 6 — Recurring fees (royalty & advertising)

Advertising Fund ContributionsFor a Non-Street-Front Bakery, 1% of Adjusted Gross Revenue. For a Non-Street-Front Bakery located within a Walmart location, 2% of Adjusted Gross Revenue. For a Street-Front Bakery, 3% of Adjusted Gross Revenue. [p.33 · WI · 2026-03-27]

Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.

Item 7 — Estimated initial investment (total)

$188,500 [p.42 · WI · 2026-03-27] $725,450 [p.42 · WI · 2026-03-27]

Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.

Item 20 — Outlets

Franchised outlets at start of year390 [p.87 · WI · 2026-03-27]
Franchised outlets at end of year423 [p.87 · WI · 2026-03-27]
Net change in franchised outlets33 [p.87 · WI · 2026-03-27]
Transfers13 [p.89 · WI · 2026-03-27]
TerminationsNot disclosed
Non-renewalsNot disclosed
Ceased operations (other)Not disclosed
Company-owned outlets at end of year35 [p.87 · WI · 2026-03-27]

Item 19 — Financial performance representation

Headline cohort

Regional Mall and Outlet Mall Bakeries without RMU FY2025 · 12 months ended November 30, 2025

Outlets in sampleAverageMedianHighLow
166 [p.83 · WI · 2026-03-27] $837,216 [p.83 · WI · 2026-03-27] $767,953 [p.83 · WI · 2026-03-27] Not disclosed Not disclosed

All disclosed cohorts (9)

CohortOutletsAverageMedianHighLow
All Franchised WETZEL'S PRETZELS Bakeries FY2025
12 months ended November 30, 2025
excluded: failed consistency checks
Not disclosed Not disclosed Not disclosed Not disclosed Not disclosed
WETZEL'S PRETZELS Bakeries in Entertainment Center Locations FY2025
12 months ended November 30, 2025
6 [p.82 · WI · 2026-03-27] $937,504 [p.82 · WI · 2026-03-27] $656,670 [p.82 · WI · 2026-03-27] $1,994,690 [p.82 · WI · 2026-03-27] Not disclosed
WETZEL'S PRETZELS Bakeries in Regional Malls FY2025
12 months ended November 30, 2025
165 [p.82 · WI · 2026-03-27] $949,694 [p.82 · WI · 2026-03-27] $827,962 [p.82 · WI · 2026-03-27] $2,596,514 [p.82 · WI · 2026-03-27] $144,023 [p.82 · WI · 2026-03-27]
WETZEL'S PRETZELS Bakeries in Outlet Malls FY2025
12 months ended November 30, 2025
37 [p.82 · WI · 2026-03-27] $988,190 [p.82 · WI · 2026-03-27] $903,588 [p.82 · WI · 2026-03-27] $2,813,413 [p.82 · WI · 2026-03-27] $216,131 [p.82 · WI · 2026-03-27]
WETZEL'S PRETZELS Bakeries in NTO/Transit Locations FY2025
12 months ended November 30, 2025
24 [p.82 · WI · 2026-03-27] $562,792 [p.82 · WI · 2026-03-27] $402,016 [p.82 · WI · 2026-03-27] $2,098,580 [p.82 · WI · 2026-03-27] $71,931 [p.82 · WI · 2026-03-27]
WETZEL'S PRETZELS Bakeries in Walmart Store Locations FY2025
12 months ended November 30, 2025
42 [p.82 · WI · 2026-03-27] $517,022 [p.82 · WI · 2026-03-27] $464,825 [p.82 · WI · 2026-03-27] $1,115,338 [p.82 · WI · 2026-03-27] $223,575 [p.82 · WI · 2026-03-27]
WETZEL'S PRETZELS Concession Trucks or Trailers FY2025
12 months ended November 30, 2025
21 [p.82 · WI · 2026-03-27] $274,402 [p.82 · WI · 2026-03-27] $204,914 [p.82 · WI · 2026-03-27] $740,084 [p.82 · WI · 2026-03-27] $81,853 [p.82 · WI · 2026-03-27]
Regional Mall and Outlet Mall Bakeries without RMU FY2025
12 months ended November 30, 2025
166 [p.83 · WI · 2026-03-27] $837,216 [p.83 · WI · 2026-03-27] $767,953 [p.83 · WI · 2026-03-27] Not disclosed Not disclosed
Regional Mall and Outlet Mall Bakeries with RMU FY2025
12 months ended November 30, 2025
36 [p.83 · WI · 2026-03-27] $1,507,909 [p.83 · WI · 2026-03-27] $1,564,026 [p.83 · WI · 2026-03-27] Not disclosed Not disclosed

Extraction notes