Wetzel's Pretzels
Source filing: WI · filed 2026-03-27
Item 5 — Initial franchise fee
$40,000 [p.31 · WI · 2026-03-27]
Item 6 — Recurring fees (royalty & advertising)
| Advertising Fund Contributions | For a Non-Street-Front Bakery, 1% of Adjusted Gross Revenue. For a Non-Street-Front Bakery located within a Walmart location, 2% of Adjusted Gross Revenue. For a Street-Front Bakery, 3% of Adjusted Gross Revenue. [p.33 · WI · 2026-03-27] |
|---|
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$188,500 [p.42 · WI · 2026-03-27] – $725,450 [p.42 · WI · 2026-03-27]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 390 [p.87 · WI · 2026-03-27] |
|---|---|
| Franchised outlets at end of year | 423 [p.87 · WI · 2026-03-27] |
| Net change in franchised outlets | 33 [p.87 · WI · 2026-03-27] |
| Transfers | 13 [p.89 · WI · 2026-03-27] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 35 [p.87 · WI · 2026-03-27] |
Item 19 — Financial performance representation
Headline cohort
Regional Mall and Outlet Mall Bakeries without RMU FY2025 · 12 months ended November 30, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 166 [p.83 · WI · 2026-03-27] | $837,216 [p.83 · WI · 2026-03-27] | $767,953 [p.83 · WI · 2026-03-27] | Not disclosed | Not disclosed |
All disclosed cohorts (9)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All Franchised WETZEL'S PRETZELS Bakeries FY2025 12 months ended November 30, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| WETZEL'S PRETZELS Bakeries in Entertainment Center Locations FY2025 12 months ended November 30, 2025 |
6 [p.82 · WI · 2026-03-27] | $937,504 [p.82 · WI · 2026-03-27] | $656,670 [p.82 · WI · 2026-03-27] | $1,994,690 [p.82 · WI · 2026-03-27] | Not disclosed |
| WETZEL'S PRETZELS Bakeries in Regional Malls FY2025 12 months ended November 30, 2025 |
165 [p.82 · WI · 2026-03-27] | $949,694 [p.82 · WI · 2026-03-27] | $827,962 [p.82 · WI · 2026-03-27] | $2,596,514 [p.82 · WI · 2026-03-27] | $144,023 [p.82 · WI · 2026-03-27] |
| WETZEL'S PRETZELS Bakeries in Outlet Malls FY2025 12 months ended November 30, 2025 |
37 [p.82 · WI · 2026-03-27] | $988,190 [p.82 · WI · 2026-03-27] | $903,588 [p.82 · WI · 2026-03-27] | $2,813,413 [p.82 · WI · 2026-03-27] | $216,131 [p.82 · WI · 2026-03-27] |
| WETZEL'S PRETZELS Bakeries in NTO/Transit Locations FY2025 12 months ended November 30, 2025 |
24 [p.82 · WI · 2026-03-27] | $562,792 [p.82 · WI · 2026-03-27] | $402,016 [p.82 · WI · 2026-03-27] | $2,098,580 [p.82 · WI · 2026-03-27] | $71,931 [p.82 · WI · 2026-03-27] |
| WETZEL'S PRETZELS Bakeries in Walmart Store Locations FY2025 12 months ended November 30, 2025 |
42 [p.82 · WI · 2026-03-27] | $517,022 [p.82 · WI · 2026-03-27] | $464,825 [p.82 · WI · 2026-03-27] | $1,115,338 [p.82 · WI · 2026-03-27] | $223,575 [p.82 · WI · 2026-03-27] |
| WETZEL'S PRETZELS Concession Trucks or Trailers FY2025 12 months ended November 30, 2025 |
21 [p.82 · WI · 2026-03-27] | $274,402 [p.82 · WI · 2026-03-27] | $204,914 [p.82 · WI · 2026-03-27] | $740,084 [p.82 · WI · 2026-03-27] | $81,853 [p.82 · WI · 2026-03-27] |
| Regional Mall and Outlet Mall Bakeries without RMU FY2025 12 months ended November 30, 2025 |
166 [p.83 · WI · 2026-03-27] | $837,216 [p.83 · WI · 2026-03-27] | $767,953 [p.83 · WI · 2026-03-27] | Not disclosed | Not disclosed |
| Regional Mall and Outlet Mall Bakeries with RMU FY2025 12 months ended November 30, 2025 |
36 [p.83 · WI · 2026-03-27] | $1,507,909 [p.83 · WI · 2026-03-27] | $1,564,026 [p.83 · WI · 2026-03-27] | Not disclosed | Not disclosed |
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.