WILD BIRDS UNLIMITED INC
Source filing: WI · filed 2026-04-30
Item 5 — Initial franchise fee
$40,000 [p.12 · WI · 2026-04-30]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 4% of your Store’s Gross Sales2 [p.14 · WI · 2026-04-30] |
|---|---|
| Local Advertising Expenditure3 | A minimum of 2% of your Store’s Gross Sales [p.14 · WI · 2026-04-30] |
| Regional/Local Advertising Cooperative or Local Advertising Group4 | Maximum of 2% of your Store’s Gross Sales [p.14 · WI · 2026-04-30] |
| WILD BIRDS UNLIMITED Advertising Fund5 | 1% of your Store’s Gross Sales [p.15 · WI · 2026-04-30] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$231,635 [p.21 · WI · 2026-04-30] – $376,392 [p.21 · WI · 2026-04-30]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 340 [p.65 · WI · 2026-04-30] |
|---|---|
| Franchised outlets at end of year | 344 [p.65 · WI · 2026-04-30] |
| Net change in franchised outlets | 4 [p.65 · WI · 2026-04-30] |
| Transfers | 8 [p.67 · WI · 2026-04-30] |
| Terminations | 1 [p.71 · WI · 2026-04-30] |
| Non-renewals | Not disclosed |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
Annual Gross Sales 2025 - stores open at least 24 months · 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 326 [p.54 · WI · 2026-04-30] | $852,550 [p.54 · WI · 2026-04-30] | $780,955 [p.55 · WI · 2026-04-30] | $2,761,395 [p.55 · WI · 2026-04-30] | $156,047 [p.55 · WI · 2026-04-30] |
All disclosed cohorts (10)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Same Store Sales Percent Change 2023 - stores open at least 24 consecutive months 2023 non-annual metric (not annualized) |
317 [p.53 · WI · 2026-04-30] | Not disclosed | Not disclosed | $25 [p.54 · WI · 2026-04-30] | Not disclosed |
| Same Store Sales Percent Change 2024 - stores open at least 24 consecutive months 2024 non-annual metric (not annualized) |
320 [p.53 · WI · 2026-04-30] | $4.98 [p.54 · WI · 2026-04-30] | $4.39 [p.54 · WI · 2026-04-30] | $41.43 [p.54 · WI · 2026-04-30] | Not disclosed |
| Same Store Sales Percent Change 2025 - stores open at least 24 consecutive months 2025 non-annual metric (not annualized); excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Annual Gross Sales 2023 - stores open at least 24 months 2023 |
317 [p.54 · WI · 2026-04-30] | $827,579 [p.54 · WI · 2026-04-30] | $747,612 [p.55 · WI · 2026-04-30] | $2,686,781 [p.55 · WI · 2026-04-30] | $161,863 [p.55 · WI · 2026-04-30] |
| Annual Gross Sales 2024 - stores open at least 24 months 2024 |
320 [p.54 · WI · 2026-04-30] | $858,133 [p.54 · WI · 2026-04-30] | $773,456 [p.55 · WI · 2026-04-30] | $2,733,484 [p.55 · WI · 2026-04-30] | $169,482 [p.55 · WI · 2026-04-30] |
| Annual Gross Sales 2025 - stores open at least 24 months 2025 |
326 [p.54 · WI · 2026-04-30] | $852,550 [p.54 · WI · 2026-04-30] | $780,955 [p.55 · WI · 2026-04-30] | $2,761,395 [p.55 · WI · 2026-04-30] | $156,047 [p.55 · WI · 2026-04-30] |
| Annual Gross Sales 2025 - bottom half performance, stores open at least 24 months 2025 |
163 [p.55 · WI · 2026-04-30] | $544,625 [p.55 · WI · 2026-04-30] | $569,047 [p.55 · WI · 2026-04-30] | $779,017 [p.55 · WI · 2026-04-30] | $156,047 [p.55 · WI · 2026-04-30] |
| Annual Gross Sales 2025 - top half performance, stores open at least 24 months 2025 |
163 [p.55 · WI · 2026-04-30] | $1,160,476 [p.55 · WI · 2026-04-30] | $1,036,698 [p.55 · WI · 2026-04-30] | $2,761,395 [p.55 · WI · 2026-04-30] | $782,893 [p.55 · WI · 2026-04-30] |
| First 12 months Gross Sales - stores opened 1/1/2020 to 12/31/2024 first 12 months |
33 [p.56 · WI · 2026-04-30] | $342,347 [p.56 · WI · 2026-04-30] | $327,466 [p.56 · WI · 2026-04-30] | $645,113 [p.56 · WI · 2026-04-30] | $137,094 [p.56 · WI · 2026-04-30] |
| Second 12 months Gross Sales - stores opened 1/1/2020 to 12/31/2023 second 12 months |
28 [p.57 · WI · 2026-04-30] | $406,859 [p.57 · WI · 2026-04-30] | $378,576 [p.57 · WI · 2026-04-30] | $837,351 [p.57 · WI · 2026-04-30] | $145,481 [p.57 · WI · 2026-04-30] |
“Schedule 1 includes a summary of fiscal years 2023, 2024 and 2025 Same Store Gross Sales Percent Change for those WILD BIRDS UNLIMITED stores open and operational for at least 24 consecutive months.” [p.53 · WI · 2026-04-30]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.